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How Amazon Rufus AI helped my holiday shopping – December 2025

Author/Source: Jason Cipriani See the full link here

Takeaway

This article shares one person’s experience using Amazon’s new AI shopping tool, Rufus, to help with buying gifts during the holidays. You will learn how Rufus can answer questions about products, suggest ideas, and compare items to make shopping easier.

Technical Subject Understandability

Beginner

Analogy/Comparison

Using Amazon Rufus AI is like having a super knowledgeable personal shopper who can instantly answer any question you have about products in the store.

Why It Matters

This tool can help people shop more efficiently by quickly getting product information and ideas without having to look through many pages. For example, the author used Rufus to get gift ideas for an 8-year-old girl who likes space or to compare different noise-canceling headphones.

Related Terms

No technical terms