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URL Coalition pushes cybersecurity insurance coverage for deepfakes, reputational harm – December 2025

Author/Source: Suzanne Smalley See the full link here

Takeaway

This article explains how a group called the URL Coalition wants insurance companies to offer policies that cover damage from fake online videos and harm to a company’s good name. It discusses why regular cybersecurity insurance often does not cover these new types of digital attacks.


Technical Subject Understandability

Beginner


Analogy/Comparison

Getting insurance for deepfakes and reputational harm is like buying a special extra policy for your car that covers new types of road damage that weren’t a problem before, like damage from self-driving cars.


Why It Matters

This topic is important because false information and fake videos spread online can seriously hurt businesses and organizations. For example, a deepfake video showing a company CEO saying something bad could cause customers to stop trusting the company, leading to big financial losses.


Related Terms

Deepfakes, Reputational harm, Cybersecurity insurance. Jargon Conversion: Deepfakes are fake videos or audio made with computers that make it look like someone said or did something they didn’t. Reputational harm is when a company’s public image or good name gets damaged. Cybersecurity insurance is a type of insurance that helps companies pay for problems caused by computer attacks, like when hackers steal information.

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