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New Windows 11 PC you can talk to ad pushing Copilot is proving divisive – and I can see it seriously backfiring – December 2025

Author/Source: Daryl Baxter See the full link here

Takeaway

This article talks about a new Microsoft advertisement for Windows 11 that shows a user interacting with Copilot, an AI assistant. Many people find the ad strange because the AI acts too much like a human and seems a bit pushy, which could make users not want to use it.

Technical Subject Understandability

Beginner

Analogy/Comparison

Using a new Windows 11 PC with Copilot is like buying a new smart home device where the voice assistant starts giving you unsolicited advice and personal opinions, making you feel a bit uncomfortable.

Why It Matters

Microsoft’s new ad for Windows 11 and its AI tool called Copilot is making some people uneasy because it shows the AI being very human-like and a bit too involved in the user’s life. This is important because if an ad makes people uncomfortable, they might not want to try the new technology, like when the ad shows Copilot suggesting the user change their job.

Related Terms

Copilot. Jargon Conversion: Copilot is a smart computer helper made by Microsoft that talks to you and helps with tasks.