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New Windows 11 PC you can talk to ad pushing Copilot is proving divisive and I can see it seriously backfiring – December 2025

Author/Source: Daryll Griffiths See the full link here

Takeaway

This article talks about a new Microsoft advertisement for Windows 11 computers that features Copilot, an artificial intelligence assistant. The ad shows Copilot helping users but also promotes other Microsoft products, which many people find annoying.

Technical Subject Understandability

Beginner

Analogy/Comparison

Having Copilot on your computer is like having a smart helper who can answer questions and do tasks for you, but sometimes this helper also tries to sell you things.

Why It Matters

This matters because Microsoft is heavily promoting its new AI assistant, Copilot, but the way they are doing it in this ad could make users frustrated. The ad pushes people to use Microsoft Edge, OneDrive, and Microsoft account logins, which could make them not want to use Copilot at all.

Related Terms

No technical terms