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New Windows 11 PC you can talk to ad pushing Copilot is proving divisive and I can see it seriously backfiring – December 2025

Author/Source: Darcy French See the full link here

Takeaway

This article talks about a new advertisement for Windows 11 that shows off its AI helper called Copilot. It explains why some people don’t like the ad and think it might make people not want to use the new feature.

Technical Subject Understandability

Beginner

Analogy/Comparison

Having Copilot in Windows 11 is like having a helpful assistant who is always ready to suggest things on your computer, sometimes even when you don’t ask.

Why It Matters

This topic matters because if an advertisement annoys people, they might not want to use the new computer features, which can hurt the company. For example, some users found the ad’s constant interruptions and suggested shopping links to be irritating.

Related Terms

Copilot. Jargon Conversion: Copilot is an AI assistant that helps you use your Windows 11 computer by suggesting actions or information.